NEW DELHI: Sportswear and equipment manufacturing companies such as Nike, Reebok and Adidas are betting big on a packed sporting calendar this year by lining up more launches and aggressively marketing them. While Nike and Adidas are banking on football to pep up sales, Reebok, which has its stronghold in cricket, is eyeing big gains from IPL and T-20 world Cup. “This is a big year for us,” says Nike India...
Full Story: The Times of India
